Kredyt Kapital

Kredyt Kapital already had an online portal, but it was limited in functionality and difficult to navigate, which pushed many users toward contacting a consultant for tasks that should have been simple to handle independently, such as checking a balance or requesting documents. This created unnecessary friction for users and added operational load on the support team.

The project involved redesigning the portal to align with a new visual identity and website, both of which I also designed as separate projects. Beyond the visual update, the core business goal was to increase user self-sufficiency and encourage more consistent repayment behavior. This was a freelance project, working directly with Kredyt Kapital's development team rather than as part of a larger design team.

The redesign focused on simplifying key user journeys and introducing motivational repayment feedback, based on direct input from the team handling client contact.

To understand the real pain points, I ran workshops with the Kredyt Kapital management team, focusing especially on staff with direct client contact, such as chat and hotline support. The previous portal had no main dashboard. Users landed on scattered pages with no single view of their situation, which meant even basic questions ("how much do I still owe?") often turned into a support ticket. I designed a dashboard summarizing current debt status, repayment progress, and next steps, giving the redesigned platform a clear entry point it never had before.

Based on the same workshop input, I simplified core user journeys, most notably the debt installment process, and shortened repetitive forms across the platform.

A key functional addition was motivational repayment feedback, largely missing from the previous version. Progress bars now visualize how much debt has been repaid, paired with messages that adjust based on how consistent the user has been with their payment schedule and their current repayment status, so someone on track sees different encouragement than someone who's fallen behind.

Every screen also went through a compliance review, which meant balancing simplicity with legal requirements throughout the redesign.

On the UI side, I incorporated imagery from the brand's hero imagery to keep the portal visually consistent with the new website.

As a result, users can independently check their balance, arrange a settlement, split debt into installments, request documents, and use the loyalty program.

By simplifying key user flows and introducing clear, behavior-aware repayment feedback, the redesigned portal supports both user independence and the company's underlying business goal: healthier, more consistent repayment rates.